$82,574 in under three hours from a launch sequence to an event waitlist
A high-ticket upsell offered to the waitlist from a live event. The launch sequence went out, and in under three hours the offer had taken $82,574 across 31 orders with no ad spend. The same sequence was run a second time and worked again.
- Client
- Event business (not named publicly)
- Industry
- Events
- Location
- Australia
- Service
- Email Marketing
The problem
The business had a waitlist of people who had already shown up to an event and asked to hear about the next step, but no sequence to convert that interest while it was warm.
The work
- Built the waitlist from the live event, with a clear promise of what was coming.
- Wrote a short launch sequence: the announcement, the reasons, the deadline.
- Opened the offer for a fixed window and closed it on time.
- Ran the same sequence again for the next event.
Period
The launch window shown in the screenshot, under three hours from the first send. Repeated once.
Measurement
| Sales | $82,574 |
|---|---|
| Orders | 31 |
| Ad spend | None |
| Source | The store’s sales dashboard for the day, screenshot untouched |
Attribution
The offer was only announced to the waitlist through the sequence and at the event itself, so the sales are the sequence plus the room. There is no way to split the two cleanly.
Corroboration
The screenshot is from the client’s sales dashboard. The client is not named.
Limitations
- This depends on a live event and a warm waitlist. It is not an email result a cold list can expect.
- The dashboard shows the day’s sales, not a per-email attribution report.
- Two runs is a pattern, not a guarantee.
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The work behind this result
The three services
The parts of the job