Top 3 on Google Maps.
Planned for 90 days, often faster.
The top three Maps listings take around 70% of local clicks. Everyone else splits what's left. I get Gold Coast businesses into that pack and keep them there.
Two clients. Two heatmaps. Before and after.
Live Google Maps ranking heatmaps. The number is how many days it took. Both are written up in full, with the work and the limits of the measurement, in the case studies.
Polish Hub Marine Detailing
Ceramics Gold Coast
Nine charts. Straight out of Google.
Calls, website clicks and interactions from Business Profiles I manage, April to August 2026. Untouched screenshots. Tap any to enlarge. “Calls” is Google's own metric: taps on the profile's call button, not a count of answered phone calls.
What clients say
Screenshots, not testimonials I wrote.
Four steps. The last one never ends.
Audit
I look at your profile, your website and the three businesses currently above you, and tell you on the call what is holding you back.
Fix both magnets
Your profile and your website, together. Most people only touch one, which is why most people stay on page two.
Weekly work
Reviews, posts, photos, categories, services. Every week, not once at the start.
Hold the spot
Rankings drift the moment the work stops. This is ongoing, and I take one business per industry, per area.
Six parts of a Business Profile, and what I do with each.
Google Business Profile optimisation is not a one-off set-up. It is a short list of things done properly once, and then kept up every week, because the profile that stops being worked is the profile that slides out of the top three. This is the list.
Part 1
Categories and services
The primary category is the single biggest lever on the profile and the most common thing I find wrong: "Contractor" where it should say "Plumber", "Business service" where it should say "Steel fabricator". Secondary categories cover what else is true. Then the services list, every job you do, in the words customers use, because Google matches searches against it and most profiles list three services for a business that does thirty.
Part 2
Description, attributes and hours
The description says what you do, where, since when and for whom, in plain text, with the licence number if you hold one. Attributes (owner-run, wheelchair access, online quotes) are set honestly. Hours are what you actually answer, because a profile that says 24/7 and goes to voicemail at midnight earns one-star reviews, and Google reads those too.
Part 3
Photos, posts and products
Real photos of real work, added every month: vans, jobs, the team, the premises. A post each week with a job and a suburb in the caption. Products set up for the things people buy as a unit: hot water systems, ceramic coating packages, service plans. None of this is decoration; together it is how Google tells a live business from a dormant one.
Part 4
Reviews and replies
A request that goes out by text after every job, asking for the job and the suburb in the customer’s words. A reply to every review within a day, naming the job back. Flagging the ones that break policy with the right policy cited. The review stream is the one ranking factor customers can see, and it works best as a weekly habit rather than a quarterly push.
Part 5
The website behind the profile
Google reads the site linked from the profile to confirm what the business does and where. A page for each service and each suburb, saying the same things the profile says, is what lets the profile rank beyond its pin and what turns a Maps search into a call. The profile and the website are two halves of the same job.
Part 6
Measuring it: the grid and the calls
A ranking grid scan around the business before the work, and then monthly on the same grid, so the before and after mean something. Calls, website clicks and direction requests from the profile’s own performance data, month on month and against the same months last year. Calls are taps on the Call button, which Google defines, and I say so on every report.
What a week looks like
- Review requests out, new reviews answered
- One post with a real job and the suburb
- Categories, services, hours and attributes checked against what the business is doing this season
- Photos added; Q&A answered; spam edits reverted
- One website improvement that supports the profile
- Monthly: the grid scan, the performance numbers, and a call about what moved
Suspensions, duplicates and spam
Three things can undo months of work in a day. A profile suspended after a well-meant edit to the name or address. A duplicate profile that splits the reviews and confuses Google about which business is real. And competitors stuffing their names with keywords or sitting on fake addresses to steal the pack. I handle the first two through the reinstatement and merge processes, with the evidence Google asks for, and the third by reporting it properly and beating it on the fundamentals.
If your profile is already suspended, that is the first and only job until it is back. The audit finds it, the ranking grid measures what comes back, and review management keeps it there.
How this works for tradiesKeep reading
The parts of the job, the trades I write for, the suburbs I work in, and the proof.
The three services
The parts of the job
Questions I get asked
Some profiles move in days. The heatmaps on this page show two that did. I plan for 90 days, because reviews, photos and Google's own reindexing take time, and I would rather be early than make a promise I can't keep.
No. Nobody can guarantee a Google ranking, and anyone who does is guessing with your money. What I can show you is the track record on this page, and I'll tell you on the call if your situation isn't a fit.
It depends on your industry, your area and how far behind you are. We cover it on the call, once I've looked at your profile and the three businesses above you.
Because I can't rank two competitors in the same top three. When you're in, that spot is yours for as long as we're working together.
Reply to reviews when I ask, send photos when I ask, and take the calls. The rest is mine.
Find out where you sit on the map
Fifteen minutes. I'll look at your profile before the call and tell you what I'd do first. If your industry and area are already taken, I'll say so.
Book a 30-minute call