Local SEO & Google Business Profile, Gold Coast
Local SEO, Google Business Profile optimisation and AI search are the job. The pages below explain each part of it, and how it plays out for the trades I work with most.
Supporting pages
The parts of the job, each explained on its own page.
SEO for tradies
Why trades win or lose on Maps, the five things that decide a tradie’s position, and the numbers from plumbers.
ReadGoogle Maps ranking
How the top 3 is decided, why your rank changes street by street, and how a ranking grid measures it.
ReadReview management
A request system that gets reviews every week, replies that help ranking, and what to do about unfair ones.
ReadLocal citations and directory listings
Which Australian directories matter, and making your name, address and phone identical everywhere.
ReadLocal SEO audit
What the audit covers, what the report looks like, and the eight problems I find most on the Gold Coast.
ReadBy trade
The same method, written for the trades I work with most.
SEO for plumbers
The profile set-up for “plumber near me”, the pages a plumbing site needs, and two plumbers’ numbers.
ReadSEO for electricians
Urgent versus planned electrical searches, and the switchboard, EV and solar pages that win quotes.
ReadSEO for builders
Fewer searches, bigger jobs: project pages, process, honest cost guides and the Remodeler category.
ReadBased in Ormeau
North end of the Gold Coast, half an hour from Brisbane. I work with businesses across both, and most of it happens over the phone and on site with you.
How working with me goes
No packages, no tiers. Seven steps, in the order they actually happen.
Discovery
We talk. I want to know what you sell, who buys it, what you've tried and what you actually want out of this. I take it away. Nothing gets pitched on the first call.
Market research
I look at your local competitors, then the top operators nationally, then globally. Businesses that have spent millions working out what converts. I bring that standard back to your suburb.
Your best customers
I speak to your best current and past customers. They tell me why they chose you, in words your website has never used.
Team review
Everything I produce goes past my team, one by one, before you see it. Each review is reviewed. It is slower, and it is why the work holds up.
Offer and channel
We sharpen the offer and pick the channel that fits it. You might be certain it's your website. Often it's the profile.
Launch, then cut fast
We run it, watch it, and cut what doesn't work quickly. Budget goes where the results are, not where the plan said.
Every Friday
You get an update from me every Friday. Any message during the week is answered within two hours.
Not sure where to start?
Book a 30-minute call. Tell me what you sell and what is not working, and I will tell you where I would start, and recommend exactly where to focus first.
Local businesses, not just tradies.
If people find you by searching your trade or service plus a suburb, and then ring, the work is the same: a Google Business Profile that wins the map, pages for what you do and where, and reviews that keep coming. These are the business types I work with most. If yours is not here, ask anyway.
Trades and home services
- Building, construction and renovation
builders, renovators, carpenters, kitchen and bathroom companies
“home renovations near me”
Roofing
roof repairs, re-roofing, gutters
“roof leak repair Coomera”
- Gas and heating
gas fitters, hot water, heating and cooling
“hot water repair Beenleigh”
Paving and fencing
pavers, fencing contractors, retaining walls
“fencing contractor Pimpama”
Locksmiths
emergency, automotive and commercial locksmiths
“locksmith near me”
Outdoors and cleaning
Tree care
arborists, tree surgeons, tree lopping, forestry and tree consultants
“arborist near me”
Landscaping and garden
landscapers, turf, garden maintenance, irrigation
“landscaper Upper Coomera”
Cleaning
pressure washing, house washing, commercial and end-of-lease cleaning
“pressure washing Ormeau”
Weddings and hospitality
Bridal, everything
boutiques, hair and makeup, photographers, celebrants, florists, venues
“wedding hair and makeup Gold Coast”
Catering and private dining
caterers, private chefs, grazing and event food
“private chef Gold Coast”
Health, fitness and family
Health and wellness
physios, chiros, massage, allied health, clinics
“physio near me”
Gyms and fitness studios
gyms, personal trainers, pilates and yoga studios
“pilates studio Helensvale”
Childcare and education
childcare centres, kindergartens, tutors, swim schools
“childcare Pimpama”
Property and professional
Real estate agencies
sales agencies, property managers, buyers agents
“real estate agent Ormeau”
Accountants and financial advisers
accountants, bookkeepers, mortgage brokers, financial planners
“accountant near me”
Not on the list?
If your customers search for what you do and then call, I can probably help.
Tell me what you do and where. I will look at the three businesses above you on the map and say whether it is worth doing. If it is not, I will say that too.