Calls from Google nearly tripled: 43 to 118 in a quarter
A plumber with a great reputation, 4.9 stars from more than 200 reviews, whose Google listing was only bringing in 10 to 18 calls a month at the start of 2026. Since the work started in April, every month from May to September has brought between 37 and 41 calls.
- Client
- Gold Coast plumber (white-label, not named)
- Industry
- Plumbing
- Location
- Southport, Gold Coast
- Service
- Google Business Profile
Three months before vs the latest three months
Jan to Mar 2026 (before the work) vs Jul to Sep 2026
- Jan to Mar 2026
- Jul to Sep 2026
| Period | Jan to Mar 2026 | Jul to Sep 2026 |
|---|---|---|
| Calls | 43 | 118 |
| Website clicks | 83 | 185 |
Google Business Profile performance data via Local Falcon, pulled 11 Oct 2026. Calls = taps on the Call button. Website clicks = taps on Website.
The problem
The profile was under-used: few photos, no Products, slow review replies, service areas not set, and more than 20 directory listings carrying an old phone number. The website had thin service pages. The listing was already in the top 3 on most of the Southport grid for the main search, but the calls did not match the position.
The work
- Regular photo posts and Google Products for the main services.
- Every review answered, service areas set properly.
- Phone number and directory clean-up across more than 20 listings.
- New and rewritten service pages on the website, matching the profile.
- Weekly maintenance since 16 April 2026.
Period
Work started 16 April 2026. Before window: January to March 2026. After window: July to September 2026. Ranking scans 28 July and 1 October 2026.
Measurement
| Calls from Google | 43 (Jan to Mar 2026) to 118 (Jul to Sep 2026), up 174%. Same months last year: 52. |
|---|---|
| Website clicks | 83 to 185, up 123% |
| Calls each month, May to Sep 2026 | 40, 41, 37, 41, 40 |
| Maps ranking, “best plumber” + suburb | Top 3 at 40 of 49 map points (81.6%) on 28 Jul 2026 to 46 of 49 (93.9%) on 1 Oct 2026. Average position 1.82 to 1.45. |
| Grid | 7 x 7 points, 5 km radius, same centre both scans (Local Falcon) |
Attribution
Calls and clicks are the profile’s own performance data (Google Business Profile, via Local Falcon, pulled 11 October 2026). The two ranking scans are the same search term, grid and centre. No ads were run on this profile.
Corroboration
This is white-label work: the plumber is a client of another agency, so the business is not named here and the business name is cropped off the scans. The figures are from the profile and the scan exports.
Limitations
- Calls are taps on the Call button in Google, not answered calls or booked jobs.
- The map position was already strong before the work; the gain here is mostly calls, not rank.
- Weekly call counts swing a lot (5 one week, 19 another), so the comparison uses three-month totals.
Is this the kind of result you need?
Book 30 minutes. I'll look at your profile, your site and the three businesses above you, and tell you what is realistic before you spend anything.
The work behind this result
The three services
The parts of the job