2.5x the calls from Google in the first three months
In the three months before this plumber handed over the profile, only about 200 people a month were seeing it. In the first three months of work it was seen 2,650 times, up from 635, and calls from Google went from 36 to 90.
- Client
- Logan plumber (white-label, not named)
- Industry
- Plumbing and gas
- Location
- Logan Reserve, Queensland
- Service
- Google Business Profile
Three months before vs the first three months
Apr to Jun 2026 (before the work) vs Jul to Sep 2026
- Apr to Jun 2026
- Jul to Sep 2026
| Period | Apr to Jun 2026 | Jul to Sep 2026 |
|---|---|---|
| Calls | 36 | 90 |
| Website clicks | 74 | 144 |
Google Business Profile performance data via Local Falcon, pulled 11 Oct 2026. Calls = taps on the Call button. Website clicks = taps on Website.
The problem
A profile that Google barely showed: around 200 views a month, no offers, reviews unanswered, and a website with no page for the services people were searching for. On the ranking grid for “plumber near me” it was in the top 3 at fewer than half the points.
The work
- Profile brought into shape: categories, services, photos, description.
- Offers set up and reviews answered as they land.
- A blocked drains page and an updated hot water page on the website.
- Weekly maintenance from 1 July 2026.
Period
Profile work from 1 July 2026. Before window: April to June 2026. After window: July to September 2026. Ranking scans 27 July and 1 October 2026.
Measurement
| Calls from Google | 36 (Apr to Jun 2026) to 90 (Jul to Sep 2026), up 150%. Same months last year: 29. |
|---|---|
| Website clicks | 74 to 144, up 95% |
| Profile views | 635 to 2,650, about 4x (Maps and Search, desktop and mobile) |
| Calls each month, Jun to Sep 2026 | 8, 18, 37, 35 |
| Maps ranking, “plumber near me” | Top 3 at 23 of 49 map points (46.9%) on 27 Jul 2026 to 29 of 49 (59.2%) on 1 Oct 2026. Average position 4.85 to 3.61. |
| Grid | 7 x 7 points, 5 km radius, same centre both scans (Local Falcon) |
Attribution
Calls, clicks and views are the profile’s own performance data (via Local Falcon, pulled 11 October 2026). The scans are the same term, grid and centre. The business was running Google Ads from May 2026, which overlaps the before window, so some of the lift in views may be ads-assisted; the ranking grid is organic Maps only.
Corroboration
White-label work for another agency, so the business is not named and the name is cropped off the scans. Figures are from the profile and the scan exports.
Limitations
- Calls are taps on the Call button in Google, not answered calls or booked jobs.
- Google Ads ran alongside the profile work, so the views figure is not purely organic.
- Rankings move week to week: this term sat at 61% top-3 on 1 August and 51% on 26 September. The comparison is the earliest and latest like-for-like scans.
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The work behind this result
The three services
The parts of the job