Number 1 on Google Maps at every point of the grid
A plumber who already owned the home suburb on Maps but needed the wider area. Five weeks after the work started, the profile sat at number 1 on every one of the 49 scan points for “plumber” plus its suburb, and calls from Google rose from about 5 a week to about 8.
- Client
- Perth plumber (white-label, not named)
- Industry
- Plumbing and gas
- Location
- Swan View, Western Australia
- Service
- Google Business Profile
Map points in the top 3, first scan vs one month later
Out of 49 points. 24 Jul 2026 vs 28 Aug 2026.
- 24 Jul 2026
- 28 Aug 2026
| Period | 24 Jul 2026 | 28 Aug 2026 |
|---|---|---|
| Emergency plumber | 1 | 19 |
| Hot water repairs | 11 | 25 |
| Commercial plumbing | 15 | 25 |
| Blocked drains | 2 | 6 |
Local Falcon Google Maps scans, same 7 x 7 grid, same centre, 5 km radius.
From a quiet profile to steady calls
Each month, Jun to Sep 2026. Google shows no profile activity before 24 Jun 2026. Work started 29 Jun.
- Calls
- Website clicks
| Period | Calls | Website clicks |
|---|---|---|
| Jun | 0 | 0 |
| Jul | 12 | 25 |
| Aug | 26 | 55 |
| Sep | 33 | 38 |
Google Business Profile performance data via Local Falcon, pulled 11 Oct 2026.
The problem
Second place across most of the grid for the main search, and barely visible for the service searches that matter most: top 3 at just 1 of 49 points for “emergency plumber” and 2 of 49 for “blocked drains”.
The work
- Service areas and service descriptions built out properly.
- Profile kept active with posts, and an offer set up.
- Hot water and blocked drains pages added to the website.
- Weekly maintenance from 29 June 2026.
Period
Work started 29 June 2026. Ranking scans 24 July and 28 August 2026. Calls counted July to September 2026.
Measurement
| Maps ranking, “plumber” + suburb | Number 1 at 5 of 49 map points on 24 Jul 2026 to 49 of 49 on 28 Aug 2026. Average position 1.94 to 1.00. |
|---|---|
| Top 3 by service search, 24 Jul to 28 Aug 2026 | Emergency plumber 1 to 19 of 49 points. Hot water repairs 11 to 25. Commercial plumbing 15 to 25. Blocked drains 2 to 6. |
| Calls from Google each month | July 12, August 26, September 33 |
| Calls per week | About 5.3 a week in August (21 over 4 weeks) to about 8.4 a week from 31 Aug to 4 Oct (42 over 5 weeks) |
| Grid | 7 x 7 points, 5 km radius, same centre both scans (Local Falcon) |
Attribution
Rankings are like-for-like scans, same term, grid and centre. Calls are the profile’s own data via Local Falcon, pulled 11 October 2026. No ads were run on this profile.
Corroboration
White-label work for another agency, so the business is not named and the name is cropped off the scans.
Limitations
- Google shows no profile data before June 2026, even though the profile is older, so there is no before figure for calls. The call growth is July to September only.
- Website clicks fell from 55 in August to 38 in September, so clicks are not claimed here.
- Calls are taps on the Call button in Google, not answered calls or booked jobs.
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The work behind this result
The three services
The parts of the job